OLJ Task 14: Managing your Digital Identity

Based on your reading of the items from the above list, think about online identity in relation to both individuals and organisations:

  • What is important in terms of how we present and manage those identities online?
  • What can we share with the online world and what should we keep private?
  • Summarise important issues around online identity to your learning journal.

“Digital identities can be broadly grouped into professional, transactional and social identities. This research explored the transactional and social identities” (Australian Communications and Media Authority, 2017). These terms are important as to how we can define our digital identity.

Professional refers to a presence online that relates to your professional life for example my online twitter page is used purely for professional dialogue with colleagues. Cho, V., & Jimerson, J. B. (2016), asks the question what does it mean to act like an educational leader online? As interests grows around social media, many teachers are using Twitter as a form of free professional development. This can be seen in tags such as #aussieED and #pstchat. Cho, V., & Jimerson, J. B. (2016), discuss that using twitter educators generally have two audiences; administrators and educators or parents and school networks. This begs the question about educators posting on behalf of the school image. Recently teachers came under fire for dressing up as Mexicans and posting to social media. When managing social media and digital identities it is important to clarify what can be made public and what should be kept private.

Transactional, as defined by Australian Communications and Media Authority (2017) refers to a presence online through aspects of shopping. This includes using your name to purchase products and building an image for your buying practices with businesses. The article Take Control of Your Data demonstrates data being collected through both locational means and browser tracking. Recently Woolworths had to Tighten Security after a privacy breach.

Social identities refers toe that which can be found through social media platforms not linked to professional practice (Australian Communications and Media Authority, 2017). When The Thesis Whisperer went to search his identify online and discovered his digital identify looked different to different people it raised questions. The article demonstrates how Google manipulates search engines bases on previous searches and most hit websites. While private and public is always discussed it is important to note that even your private information is not private. Google Social Media Shut Down after Privacy Breech highlights risks associated with trusting your data with multinational companies.


Australian Communications and Media Authority. (2017). Who are you online? Retrieved from https://www.acma.gov.au/theACMA/Library/researchacma/Research-reports/digital-footprints-short-report-landing

Cho, V., & Jimerson, J. B. (2016). Managing digital identity on Twitter: The case of school administrators. Educational Management Administration & Leadership, 45(5), 884-900. doi: 10.1177/1741143216659295

Me and my shadow, (n.d.). Take control of your data. Retrieved from https://myshadow.org/

Sveen, B. (2018). Google+ social media service to shut down after private data of at least 500,000 users exposed. ABC News. Retrieved from https://mobile.abc.net.au/news/2018-10-09/google-social-media-service-shut-down-after-privacy-issue/10354918?pfmredir=sm&sf199623527=1

The Thesis Whisperer: Scholar, google thyself

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